An ad campaign for “Knicks”- a new feminine hygiene product in the UK. Knicks is a disposable pantie made for heavy periods. 

Brief: design a social media ad campaign for the “Knicks” product.

I had to use a brand book that was not designed by me which included a logo, icons, color palette and typography guidelines.

I chose to use the feather as the main graphic component alongside studio photographs to convey the lightness and comfort of the product while creating vibrant and 

dynamic imagery.